MARKETING, ADVERTISING AND MEDIA IN ENGLISH

2 courses available at B2 and C1+ level

ADVISED LENGTH OF EACH COURSE: Each course 12 lessons, once a week of 3 hours (Total 36 hours) + availability of an advice service during course by ‘phone and email.

Home study should be considered as an integral part of the course and take on average 3-4 hours per week.

Maximum group size: 9

This course is aimed at developing the specific language used in these related fields of work. Imagine doing the NIMA courses in English and you will not be far from the mark!

Practise discussing all the marketing and media issues in English:

Marketing and sales
Market structure
Marketing strategies
Market segmentation
Market research
Market testing
Market potential
Market forecasting
Products
Branding
Product lines
Product life-cycles
Marketing channels
Promotional tools
Advertising
Pre-press media and setting up the pictures and lay out
Printers & Publishers
Internet and websites
Personal selling
Sales promotions
Industrial marketing

Learn how to describe your needs or ask about someone else’s. Practise the language of meetings in realistic settings, make notes, write memos and follow up letters and comment with constructive criticism. Put all this into action in realistic role-plays, meetings and discussions.